1. Introduction
Protecting your personal data is a priority for the Deutsche Schule Genf (DSG). This privacy policy explains how we collect, use, and protect the personal data of users visiting our website, in accordance with the General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (FADP).
2. Data Controller
The data controller is:
Verein für deutschen Schulunterricht
6, chemin de Champ-Claude, 1214 Vernier
dsg@dsgenf.ch
3. Data Collected
a) Actively Provided Data
When you contact us via our website (contact form, event registration, information request), we may collect the following data:
- First and last name
- Email address
- Phone number
- Content of your message or request
- Information about the child (in the context of registrations or educational inquiries)
This data may be stored in our secure school management software, used for administrative and educational purposes (e.g. registration tracking, communication with families, internal organisation, etc.).
b) Automatically Collected Data
When you browse our website, certain technical data is automatically collected, such as:
- IP address
- Browser type and version
- Pages visited
- Date and time of visit
- Referring website (if applicable)
- Approximate location data
4. Use of Data
Personal data is used exclusively for the following purposes:
- Responding to your requests or registrations
- Communication with families
- Improving the user experience
- Analysing website traffic and usage
- Delivering targeted announcements as part of our information campaigns (Google, Meta, LinkedIn)
We only share your data with third parties if necessary for the operation of the website or in accordance with legal requirements.
5. Analytics and Marketing Tools
a) Google Analytics
Our website uses Google Analytics, a service provided by Google Ireland Ltd., to analyse website usage. Cookies are placed on your device to collect data in an anonymised manner.
You can disable Google Analytics via this tool:
https://tools.google.com/dlpage/gaoptout
b) Google Ads (Remarketing)
We use Google Ads to show you targeted advertisements based on your visit to our site (remarketing). Google uses cookies to link your visit to its advertising network.
You can disable this option in your Google ad settings:
https://adssettings.google.com
c) Meta (Facebook / Instagram Ads)
We use services provided by Meta Platforms, Inc. (e.g. Facebook Pixel) to track conversions and improve the relevance of our advertising campaigns on Facebook and Instagram.
More information about ad preferences:
https://www.facebook.com/ads/preferences
d) LinkedIn Ads
We use advertising services from LinkedIn (LinkedIn Ads and LinkedIn Insight Tag) to assess the effectiveness of our campaigns and show targeted ads to users interested in our educational content. LinkedIn may collect data about your visit through cookies or tags, in a partially anonymised form.
You can manage your LinkedIn ad preferences here:
https://www.linkedin.com/psettings/advertising
6. Cookies
Cookies are used to ensure the proper functioning of the website and to enhance your browsing experience. An information banner is displayed on your first visit, allowing you to accept or reject certain cookies.
You can also manage cookies through your browser settings.
7. Hosting
Our website is hosted by a professional provider based in Switzerland, ensuring a high level of data security and confidentiality.
8. Data Retention Period
Data is retained only for as long as necessary for its intended purpose or in accordance with applicable legal and administrative requirements for a private school.
9. Your Rights
In accordance with data protection legislation, you have the following rights:
- Right to access your data
- Right to rectification
- Right to erasure (under certain conditions)
- Right to object to certain processing
- Right to data portability
To exercise these rights, please contact us at : kommunikation@dsgenf.ch
10. Changes to the Policy
This privacy policy may be updated at any time to reflect changes in our practices or in applicable legislation. The current version is available on our website.